The ADTELLIGENCE 4-Layer-MODEL

POWERED BY MACHINE LEARNING

With Adtelligence’s 4-layer-model, you benefit from Machine Learning in every layer at all times, from the optimal preparation of your data to automatically optimized, personalized communication.

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DatA LAYER

BRING YOUR DATA TOGETHER INTELLIGENTLY AND MAKE IT USEFUL WITH THE HELP OF ARTIFICIAL INTELLIGENCE

Available data sources range from static customer relationship management (CRM) data – such as age and gender – to more sophisticated information such as creditworthiness. Product information, loyalty data provide insights into the products a customer is currently subscribed to and opportunities to cross-sell and upsell other products the customer is not yet using. Credit card transaction data provides live information about the customer’s spending habits. All of this data is processed by Adtelligence to regenerate additional data. The existing data combined with the new insights can be used to make marketing decisions in real time.

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Machine Learning Layer

BRING YOUR DATA MODELS INTO DAILY PRODUCTIVE USE

Various machine learning algorithms are used in different places to generate new data from the existing raw data. For example, machine learning models are used to generate a prediction of how likely a user is to buy a certain product or how likely they are to quit in the next 3 months.

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ACtion Layer

MAKING BETTER DECISIONS WITH MACHINE LEARNING

The Adtelligence Machine Learning Framework is the upgrade for your CRM and serves as the brain for your communication channels. All communication is played out via the channel that makes the most sense for the individual customer. With the help of Machine Learning, the selection of the approach and action is fully automated and the Adtelligence platform learns by means of Artificial Intelligence through every action of your customers, which approach, which offer and which channel is optimal.

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CX Layer

OFFER YOUR CUSTOMERS AN OPTIMAL BUYING EXPERIENCE

On the CX layer, different addresses and variants are available for all your communications and campaigns. With the help of artificial intelligence, the Adtelligence platform learns a little better through every action of your customers which address, which offer and which channel is optimal.

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MORE SUCCESS IN 4 LAYERS AND IN EVERY PHASE OF THE CUSTOMER LIFECYCLE

Benefit from the 4-layer-model at every stage of the customer journey

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