Adtelligence Customer Experience and Personalization
OFFER YOUR CUSTOMERS AN OPTIMAL ONLINE EXPERIENCE
Adtelligence automatically analyzes the information of each visitor/customer and dynamically plays out the page variant or offer optimized for this visitor in real time. Each customer gets the view and content tailored to their individual needs.
Your advantages
Flexible, fast and easy integration
Integrate the Adtelligence platform easily and quickly into all your communication channels, with minimal impact on your IT resources.
ML Autopilot
Optimize CX without Data Science knowledge
Recognize trends
Detect trends without waiting for statistical significance of an A/B test
Reportings out of the box
Automated conversion reports per variant, marketing channel, location, time of day or any data. Tracking of the entire sales funnel.
How the CX layer works
Your advantages in detail
Flexible, fast and easy integration
- Simply start with CSV export
Adtelligence has developed a simple and secure concept that allows you to start quickly and make your first sales - Data import as well as export via API
Integration via REST API directly into your backend system as well as integration of output channels via standard interfaces - Hosting on premise
Use Adtelligence as an intelligent data layer and host it in your data center, integrated into your processes. - Hosting in Private Cloud
Use Adtelligence’s high-performance high-security infrastructure and everything is taken care of from deployment to monitoring to security checks - Easily connect to existing communication channels:
Integration via interface to your e-mail system or your lettershop - Individual integration solutions
Do you have special requirements due to specific data protection regulations? Please feel free to contact us!
CMS/Website
Artificial intelligence on autopilot
- Adtelligence offers you AI and Machine Learning for everyone
Use Artificial Intelligence to algorithmically optimize the results of your projects - In 7 clicks to a neural network – without any programming knowledge. Automatic configuration allows you to configure AI directly in the system, without expert knowledge in AI and Data Science.
- At Adtelligence, we don’t just talk about Artificial Intelligence, we have been using AI successfully for our customers for years.
IDENTIFY TRENDS WITHOUT WAITING FOR STATISTICAL SIGNIFICANCE OF AN A/B TEST
The software, a further development of the Contextual Bayesian Bandit, uses the visitor’s data parameters and thus incorporates the context. This enables much more precise personalization and segmentation. In addition, the machine learning algorithm detects seasonal effects and trends. It can be configured to “forget” what it has learned for a defined observation period in order to be able to react to current developments.
Reportings out of the box
REAL-TIME PERFORMANCE MEASUREMENT
- Get an overview of the current performance of your most important projects as soon as you log in
- Learn more about your visitor groups and their behavior
- Evaluate the results per project and variation
Integrated High-End Analytics
- Targeted reports from overview level in dashboards to performance reports per variant to Excel report per individual data parameter
- Analysis of your marketing campaigns down to campaign, channel or keyword level
- Optimization report to show the optimization effect of the algorithms used
Examplary Use Case 1
Optimize targeting of email campaigns
No longer sending email campaigns simply through a monthly newsletter is one thing. Triggering these campaigns only when a certain user shows a certain behavior is the next level. With the Adtelligence CX layer we go one step further and can even store different variants/addresses of an email for trigger-based campaigns and the Adtelligence platform continuously optimizes and learns for which user which address is the best. This way, email campaigns that are supposed to promote the benefits of an APP can be optimized for different age groups and for younger customers, for example, more focus can be placed on the “fancy” features of the APP and for older customers more focus can be placed on the general operation and use of the APP.
Examplary Use Case 2
Website conversion increase through personalization
Every user brings certain information with them, such as their device, time, browser, or location, when they visit a website. The Adtelligence platform stores different variants for different information needs of customers and machine learning algorithms, such as the Contextual Bayesian Bandit, automatically optimize which variant is most relevant for which user in order to maximize the likelihood of purchase.