Automotive

Optimization of competitive positioning
through intelligent data analysisN

Improve your positioning in the market and against your competitors using AI-supported data analyses

Transformation of the automotive industry

Due to the MADE trends (new mobility, autonomous driving, digitalization and electromobility), the automotive industry is in one of the biggest transformation phases.
Through cloud-based mobility services such as car sharing and autonomous driving, new players are entering the automotive market, triggering a transformation or displacement of established business models. Disruptive technologies such as AI and machine learning will increasingly shift the focus of automotive manufacturers towards B2B and thus towards sales to fleet operators.
In the course of digitalization, cross-departmental IT expertise is increasingly needed at automotive manufacturers and competence in data analysis and data management is becoming more relevant. Manual IT systems are increasingly being replaced by software solutions to make efficient data-based decisions and optimize processes. The customer relationship is also changing as a result of digitization in that OEMs are increasingly using digital sales channels to reach customers directly. Services such as Connected Car enable manufacturers to communicate with customers over the entire period of use of a car, increasing direct sales and weakening the position of dealers.
In addition, current crises are increasingly disrupting supply chains, making a reliable early warning system for supply chain disruptions increasingly relevant to maintain production.
Automated predictive systems can support logistics to optimize the supply chain and prevent bottlenecks.
Darüber hinaus werden durch aktuelle Krisen Lieferketten zunehmend gestört, was ein verlässliches Frühwarnsystem für Lieferkettenstörungen immer relevanter macht, um die Produktion aufrecht zu erhalten. Automatische Predictive-Systeme können die Logistik unterstützen, die Supply Chain zu optimieren und Engpässe vorzubeugen.
Adtelligence-Automotive-Herausforderung

How Adtelligence helps the automotive industry grow

Personalized approach to increase new customer acquisition

Increase your new customer turnover by increasing vehicle purchases and sales on your website through individualized customer targeting

Exploit the potential of
Leverage existing customer data

By merging your existing customer data, potentials for up-sell and cross-sell of your existing customers can be uncovered and triggered automatically.

Use of all data with Adtelligence

Adtelligence optimizes along the entire customer lifecycle. For each phase, we use the appropriate data for the appropriate use case.

We have implemented successful projects for:

Autohaus
Autoscout24
Daimler
Mobile
Porsche
Sixt

Use cases along the customer lifecycle

Typical use cases where Adtelligence supports you

Automotive EN

Example use cases in detail

Optimization of vehicle purchase and sales pages

Conversion increase with individual variants depending on the customer’s needs and optimization with artificial intelligence. Adtelligence optimizes vehicle buy and sell pages with multiple variants. The AI learns which pages convert best with which campaigns, keywords and data and lead to leads or inquiries and optimizes the playout based on this.

Qualified leads for merchants

Identify users with a high propensity to buy to automatically generate qualified leads for merchants.

Increase conversion rate by optimizing Google search results pages

Use the Adtelligence solution to optimize Google search results pages and thus increase the conversion rate for e.g. merchant inquiries. Through the integration via API to the landing page, the transfer of AdWords keywords to Adtelligence can be easily enabled. Based on data parameters such as search terms, historical clicks & conversions as well as visitor cookies of the users, the search results pages can be optimized and played out to the visitors based on AI.

Process automation in the automotive industry

Use our smart solutions to automate your processes. By automating processes, data can be easily collected, processed and analyzed automatically in the future. This not only ties up fewer resources in the company, but also reduces costs.

Success Stories

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Project Procedure

Project procedure EN

Your advantages at a glance

Fast time-to-value

Start risk-free in weeks and achieve fast time-to-value with our automated solutions to maximize ROI

Smarte Integration

Adtelligence solutions are flexible, fast & easy to integrate into any infrastructure via APIs and standard interfaces
– DSGVO compliant and adhering to the highest security standards

Relief of resources

Save resources through low staff involvement, data-friendly implementation of projects, and increased usability of solutions

Technical integration into your IT landscape

Intergation in Ihre Web, App und Mobile Portale über Standard Plugins und APIs ist einfach möglich.

Integration in Ihre Stammdaten Mgmt Software, CRM- und Vertriebsdatenbanken einfach per API, CSV sync oder Custom Lösung.

 Integration in Ihre Vertriebs- und Marketingsysteme – hier bieten wir auf Wunsch jegliche Plugins, APIs oder Customer Lösungen an.

For more integration options, please visit our Support Center:

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