Credit Cards & Payment

Automation of sales
to new and existing customers

The Adtelligence software evaluates customer data and, based on the results, controls customer interaction along the lifecycle

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Using customer data to increase interaction and incentivization

Increasing regulation and competition in credit and debit cards makes intelligent monetization of the business more and more important. As an anchor product, the payment method continuously provides data on the customer. To leverage the resulting potential, providers must systematically and automatically convert this data into customer interaction.

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How Adtelligence helps credit card issuers to grow

Targeting to increase revenue

Target customers at the right moment with the right message to become top-of-wallet and sell high-margin add-on products

Automation of data processes to relieve internal resources

With our software, marketing and sales no longer need to query IT for data; campaigns are simply automated

Privacy and security for the financial industry

Rely on our specialized solution for the needs of the financial industry and over 10 years of expertise

Successful projects we have implemented for:

3 Advanzia
6 Banknow
BB Bank
2 DKB
5 Hanseatic
1 Swisscard
TF Bank 1
4 VRPayment

Use cases along the customer lifecycle

Typical use cases where Adtelligence supports you

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Example use cases in detail

Personalize credit card product pages and landing pages to increase closings

Every customer needs a different approach to sign up for a credit card online. Address each potential customer in a personalized way to increase the number of closings. Are you targeting different segments in your campaigns? Then you can easily pick this up again on the website.

Targeting the customer base to sell credit cards

Whether you’re a bank, retailer or service provider. Often, your customer base already offers tremendous potential to sell credit cards. Our software automatically identifies when and how someone in your customer base should be targeted to take out a credit card.

Activation of new users so that they use the payment method permanently (EMOB - Early Month on Book)

Users activated within the first 45 to 90 days have a significantly higher value over the duration of the customer lifecycle. Target users in an automated and optimized way through our data models to ideally encourage each user to permanently use your card.

Increase credit card usage among existing customers by incentivizing them via app, e-mail or portal

Existing customers often hold untapped potential. Increase credit card usage through intelligent incentivization that takes user preferences into account to generate better, sustainable results at lower cost. In this way, we can also reactivate inactive users.

Cross- and up-sell of additional services e.g. gold credit card, insurance

As a means of payment, the credit card is an anchor product that is ideal for selling additional services. Automate the sale of additional products by offering the right product at the right time based on the profile and usage behavior.

Increase in the use of digital services, e.g. apps

The app is also becoming the central point of contact for users in the credit card sector. Get your users to use your digital offerings and benefit from higher customer loyalty and lower service costs.

Reactivating existing customers and preventing churn

Expensively acquired users who become inactive or quit are a pain for any business. Activate inactive users through multi-level data-driven campaigns and find out early on which customers are at risk of quitting in the future and effectively counteract them at that point.

Convert full payers to partial payers

Use our solution to analyze your customers’ credit card payments and automatically offer them partial payment at the best time. Convert full payers into partial payers automatically to benefit from additional credit interest.

Success Stories

Protected: 15% mehr Online-Abschlüsse für die Produkte Girokonto, Kreditkarte und Privatkredit

Mit über 4.900 Mitarbeitenden und einer Bilanzsumme von 134,9 Mrd. Euro gehört der Kunde zu den TOP-20-Banken Deutschlands ...
Adtelligence Success Story Kreditkarten Payment Retail-Banking

Protected: Steigerung der Kreditkarten­­abschlüsse im B2C-Bereich

Der Kunde ist eine Online-Direktbank mit Fokus auf das Kreditkartengeschäft für Privatkunden und Unternehmen ...
Adtelligence Success Story Advanzia

Protected: Steigerung von Konversionsraten durch personalisierte Angebote

Mit seiner Multibanking-Mobile-App hilft der Kunde Banken, sich mit modernen Interfaces (Web und App) und einem darin beinhalteten umfangreicheren Kooperationspartner-Angebot ...
Adtelligence Success Story Kreditkarten Payment Kreditkarten & Payment

Deep Dive

Get deeper insights into the credit card and payment industry

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Best-Practice-Use-Case-Guide

Customer Lifecycle Management for credit cards

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Project procedure

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Your advantages at a glance

Fast time-to-value

Start risk-free in weeks and achieve fast time-to-value with our automated solutions to maximize ROI

Smart integration

Adtelligence solutions are flexible, fast & easy to integrate into any infrastructure via APIs and standard interfaces – DSGVO compliant and adhering to the highest security standards

Relief of resources

Save resources through low staff involvement, data-friendly implementation of projects, and increased usability of solutions

Technical integration into your IT landscape

Optimization of your application sections

simply via integration with Javscript, server-side or hosting of your own application sections

Integration of your CRM data and credit card transactions

via SFTP upload, completely anonymized or via standard APIs possible. Here we also offer various integrations in databases from IBM DB2 to Cognos to Oracle or MSFT Azure

Integration with your email, app or marketing automation systems

via APIs is easily possible

For more integration options, please visit our Support Center:

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