Increasing regulation and competition in credit and debit cards makes intelligent monetization of the business more and more important. As an anchor product, the payment method continuously provides data on the customer. To leverage the resulting potential, providers must systematically and automatically convert this data into customer interaction.
Using customer data to increase interaction and incentivization
How Adtelligence helps credit card issuers to grow
Target customers at the right moment with the right message to become top-of-wallet and sell high-margin add-on products
With our software, marketing and sales no longer need to query IT for data; campaigns are simply automated
Use cases along the customer lifecycle
Typical use cases where Adtelligence supports you
Example use cases in detail
Personalize credit card product pages and landing pages to increase closings
Every customer needs a different approach to sign up for a credit card online. Address each potential customer in a personalized way to increase the number of closings. Are you targeting different segments in your campaigns? Then you can easily pick this up again on the website.
Cross- and up-sell of additional services e.g. gold credit card, insurance
As a means of payment, the credit card is an anchor product that is ideal for selling additional services. Automate the sale of additional products by offering the right product at the right time based on the profile and usage behavior.
Targeting the customer base to sell credit cards
Whether you’re a bank, retailer or service provider. Often, your customer base already offers tremendous potential to sell credit cards. Our software automatically identifies when and how someone in your customer base should be targeted to take out a credit card.
Increase in the use of digital services, e.g. apps
The app is also becoming the central point of contact for users in the credit card sector. Get your users to use your digital offerings and benefit from higher customer loyalty and lower service costs.
Activation of new users so that they use the payment method permanently (EMOB - Early Month on Book)
Users activated within the first 45 to 90 days have a significantly higher value over the duration of the customer lifecycle. Target users in an automated and optimized way through our data models to ideally encourage each user to permanently use your card.
Reactivating existing customers and preventing churn
Expensively acquired users who become inactive or quit are a pain for any business. Activate inactive users through multi-level data-driven campaigns and find out early on which customers are at risk of quitting in the future and effectively counteract them at that point.
Increase credit card usage among existing customers by incentivizing them via app, e-mail or portal
Existing customers often hold untapped potential. Increase credit card usage through intelligent incentivization that takes user preferences into account to generate better, sustainable results at lower cost. In this way, we can also reactivate inactive users.
Convert full payers to partial payers
Use our solution to analyze your customers’ credit card payments and automatically offer them partial payment at the best time. Convert full payers into partial payers automatically to benefit from additional credit interest.
Mit über 4.900 Mitarbeitenden und einer Bilanzsumme von 134,9 Mrd. Euro gehört der Kunde zu den TOP-20-Banken Deutschlands ...Der Kunde ist eine Online-Direktbank mit Fokus auf das Kreditkartengeschäft für Privatkunden und Unternehmen ...Mit seiner Multibanking-Mobile-App hilft der Kunde Banken, sich mit modernen Interfaces (Web und App) und einem darin beinhalteten umfangreicheren Kooperationspartner-Angebot ...
Your advantages at a glance
Technical integration into your IT landscape
Optimization of your application sections
simply via integration with Javscript, server-side or hosting of your own application sections
Integration of your CRM data and credit card transactions
via SFTP upload, completely anonymized or via standard APIs possible. Here we also offer various integrations in databases from IBM DB2 to Cognos to Oracle or MSFT Azure
Integration with your email, app or marketing automation systems
via APIs is easily possible