E-COMMERCE

Hyper-personalization for a unique
customer experience in E-Commerce

With Adtelligence AI-based personalization solution, we improve your customer experience along the customer journey and increase conversion rates.

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Personalized omnichannel experience

Today, most shopping experiences are static and the challenge for e-commerce is to provide customers the optimal customer experience across all customer touchpoints through automated and real-time personalization. By dynamically delivering customized content along the customer journey and targeted campaigns based on activity scores and data parameters, e-commerce can succeed in reaching customers at the right time, in the right place, through the right channel.
Furthermore, competition within the industry is increasing, which means that differentiation through the customer experience is becoming increasingly important in order to build long-term customer loyalty and generate customer satisfaction.

solutions challenges

How Adtelligence helps E-Commerce to grow

Personalize Customer Journeys

Automated personalization in real time along the entire customer journey to create a unique customer experience

Create a unified view on customers through data consolidation

Get fast access to your data and holistic insight into your customers through data consolidation to optimize performance and customer targeting

Strengthen loyalty and customer retention

Optimization based on customer behavior to automatically trigger next best actions and increase engagement – insentivating customer relationships and strengthening customer loyalty

Successful projects we have implemented for:

4 Asics sw
3 Breuninger sw
1 Ebay sw
6 MediaMarkt sw
5 Saturn sw
2 Zalando sw
Conrad
Engelhorn
FashionID
Galeria
Orsay
YvesRocher

Use cases along the customer lifecycle

Typical use cases where Adtelligence supports you

solutions lifecycle ecommerce

Example use cases in detail

Personalization of the digital shopping experience

Using segmentation and AI-driven personalization, a unique buying experience can be created for visitors, addressing them individually to pick them up at the right time, at the right place, with the right products. Based on customer data, AI can also identify purchase intent and personalized actions (email, push notifications, etc.) can increase the likelihood of purchase.

Targeting customers in a personalized way with dynamic real-time segmentation

Use valuable data parameters that a website visitor brings along, such as time, location, device, user behavior, etc., to create dynamic segments. This offers the possibility of addressing visitors automatically and in a audience-specific way in order to increase the transaction volume in stores and sales.

Recover shopping cart abandoners

Optimizing the checkout funnel can prevent shopping cart abandonment and increase completion rates. With our personalization solution, you can prevent customer churn in just a few steps. This can be done, for example, by sending a follow-up message after a visit to your website where an item was added to the cart but not purchased, to motivate the customer to buy.

Calculate purchase probability in real time, to increase profitability

Use our solution to identify active customers with a high willingness to buy and address them in a personalized manner. By means of incentives, you can set targeted purchase triggers to increase the conversion rate.

Success Stories

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Project procedure

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Your advantages at a glance

Fast time-to-value

Start risk-free in weeks and achieve fast time-to-value with our automated solutions to maximize ROI

Smart integration

Adtelligence solutions are flexible, fast & easy to integrate into any infrastructure via APIs and standard interfaces – DSGVO compliant and adhering to the highest security standards

Relief of resources

Save resources through low staff involvement, data-friendly implementation of projects, and increased usability of solutions

Technical integration into your IT landscape

Integration into your store system

Flexible and easy: Integration via Javascript, server-side or via plugin

Integration with your CRM

Flexible and easy: Integration via Javascript, server-side or via plugin

Integration with your marketing automation and email solution

We offer a wide range of standard REST APIs or custom integrations as standard

The following integrations have already been implemented

Demandware
Websphere
Intershop
Magento
SAP Hybris

For more integration options, please visit our Support Center:

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