Today, most shopping experiences are static and the challenge for e-commerce is to provide customers the optimal customer experience across all customer touchpoints through automated and real-time personalization. By dynamically delivering customized content along the customer journey and targeted campaigns based on activity scores and data parameters, e-commerce can succeed in reaching customers at the right time, in the right place, through the right channel.
Furthermore, competition within the industry is increasing, which means that differentiation through the customer experience is becoming increasingly important in order to build long-term customer loyalty and generate customer satisfaction.
