Adtelligence Personalization automatically analyzes each visitor’s information and dynamically plays out the page variant optimized for that visitor in real time. Each customer gets the view and content tailored to their individual needs.
AUTOMATED CONVERSION INCREASE WITH AI
- User behavior is automatically used for optimization
- Optimization starts directly and learns from the beginning
- Increased sales and return on investment = more online sales via your website
- Investment security = The personalization project achieves a positive ROI within 6-9 months
- Hardly any effort for your IT = Adtelligence takes over the complete implementation if required
- Secure data. The software is hosted in Germany. Your data is secured in a private cloud, accessible only via VPN
With the Adtelligence AI Framework (AAIF), automatic optimization can start right away – without a warm-up phase. This allows you to benefit more quickly from the positive learning effects.
You no longer have to design the campaigns technically, but can configure them according to your wishes and start directly. Operation is simple and intuitive. Your changes are visible to you directly in the browser and can be played out to your customers with just a few clicks – what you see is what you get. With predefined page areas, you can create personalized user experiences without any technical background and change them at any time.rsonalisierte Nutzererlebnisse erstellen und jederzeit ändern.
HOW DOES CONVERSION INCREASE WORK?
What data does the system work with?
INCLUDE THE ENTIRE CONTEXT OF THE USER & INTEGRATE ALL YOUR DATA SOURCES
WEB VISITOR DATA
WEB VISITOR DATA
GOOGLE SEARCH TERMS
MEDIA PLANS, TV
CURRENT ACCOUNT AND CREDIT CARD DATA
BUSINESS INTELLIGENCE DATA
ERP AND FINANCIAL DATA
What can the Adtelligence software do?
THE CORE FUNCTIONALITIES
Easy Data Integration & Management
Easy creation of variants
Simply configure AI
AI detects trends & optimizes automatically
AI, Marketing & Performance Reports
INTEGRATED DATA MANAGEMENT AND SEGMENTATION
- Connection of internal and external data sources such as CRM, DMP, BI, Analytics….
- Connection and use of marketing campaign data
- Use of freely available contextual data such as time of day, day of the week, end device, first-time visitors/returners
- Automatic visitor and customer segmentation
CREATE VARIANTS FOR PERSONALIZATION IN NO TIME WITH BROWSER TOOLBAR
- Fast and flexible – content can be hosted in the system or also in your store or CMS
- Super fast loading times
- With just a few clicks you can provide your visitors with the personalized pages directly
- Create pages without technical knowledge: Easily create and modify personalized web pages -> Customize any web page directly in the browser
- Predefined page areas for easy changes without programming knowledge
WHAT DOES A TYPICAL CUSTOMER ROADMAP LOOK LIKE?
UNDERSTANDING – CUSTOMER INSIGHTS
- Start with tracking to generate initial insights
- Analyze the entire sales funnel
- Use predictive analytics to understand your website data, clickstreams and customer journeys
PLAN YOUR STRATEGY
- Kick-off workshop with all stakeholders
- Joint definition of all potential use cases, Big Data strategy roadmap and calculation of ROI for use case
- Start risk-free with Adtelligence’s best practice cases
START PERSONALIZATION & SCALE
- Generate personalization experiences from concept to design to programming
- Productive launch after just a few days, not months
- Gradual rollout across the entire sales funnel
LEARN AND EARN
- Increasing the amount of data and expanding data sources
- Machine learning algorithms automatically optimize conversion rates step by step
Flexible, fast & easy
integrable into any website
- Server-side integration: Integrate via REST API directly into your backend
Integration directly into your CMS: Use Adtelligence as the brain of your CMS, all content stays with you
- Integration via plugin into your store: Select Adtelligence plugin in your store and you are ready to personalize
- Hosting landing pages for you: Integrate Adtelligence into your website landscape via a subdomain
- Individual integration solutions: Do you have special requirements such as a proxy? Feel free to contact us!
Integrated into all systems in over 10 years
ARTIFICIAL INTELLIGENCE ON AUTOPILOT
- Adtelligence offers you AI and Machine Learning for everyone
- Use Artificial Intelligence to algorithmically optimize the results of your projects
- In 7 clicks to a neural network – without any programming knowledge. Automatic configuration allows you to configure AI directly in the system, without expert knowledge in the field of AI and Data Science.
- At Adtelligence, we don’t just talk about Artificial Intelligence, we have been successfully using AI operationally for our customers for years.
PERSONALIZATION IS NOT A/B-TESTING, BUT GOES FAR BEYOND IT
Your A/B test shows a 2% increase! Great? Not really! It may be that version B is better, but on average your uplift remains small. And why? Because the uplift is an average of everyone on the page!
If you look at the time of day, day of week, and product category – you can see that B is better only at certain times of the week or day, or in certain categories. Sometimes version C is better, sometimes D, sometimes the basic version.
The Adtelligence system optimizes the best version based on the whole context, which in this case is time, day, category and Adwords keywords. This is more effective and with the same variations your uplift is 10% not 2%.
IDENTIFY TRENDS WITHOUT WAITING FOR STATISTICAL SIGNIFICANCE OF AN A/B TEST
The software, a further development of the Contextual Bayesian Bandit, uses the visitor’s data parameters and thus incorporates the context. This allows for much more precise personalization and segmentation. In addition, the machine learning algorithm detects seasonal effects and trends. It can be configured to “forget” what it has learned for a defined observation period in order to be able to react to current developments.
SEE LIVE WHEN SALES INCREASE – REAL-TIME PERFORMANCE REPORTING
REAL-TIME PERFORMANCE MEASUREMENT
- Get an overview of the current performance of your most important projects as soon as you log in
- Learn more about your visitor groups and their behavior
- Evaluate results per project and variation
INTEGRATED HIGH-END ANALYTICS
- Targeted reports from overview level in dashboards to performance reports per variation to Excel report per single data parameter
- Analysis of your marketing campaigns down to campaign, channel or keyword level
- Optimization report to show the optimization effect of the algorithms used.
THE MOST IMPORTANT REPORTS AT A GLANCE
Marketing performance reports at your fingertips – See your users through personalization glasses
Instantly understand who is visiting your website and tailor the personalized experience for your customers based on that.
REAL-TIME PERFORMANCE MEASUREMENT
- Get an overview of the current performance of your projects at the push of a button
- Individually configurable and always focused on your most important KPIs
- Predefined reporting – directly exportable
- Communicate successes easily and quickly
- Analyze results in detail for each context
- No more black box – see the effect Adtelligence has on your website
- See directly the share that algorithmic optimization had on your website performance in detail
- See which personalization variants show the best performance in which marketing channels, over which campaigns or on which devices
- Self-configurable entirely according to your wishes