Adtelligence Personalization automatically analyzes each visitor’s information and shows dynamically and in real-time the best page variant for each visitor. Each customer get design and content tailored to their specific needs, based on time, location and profile attributes.
AUTOMATED CONVERSION INCREASE WITH AI
ADTELLIGENCE PERSONALIZATION
- Real-time optimization based on behavior and profile data
- No incubation phase – AI optimization starts from day one
- Automatic and fast learning lead to Increased sales and higher return on investments
- Our clients confirm: Adtelligence Personalization engine achieves positive ROI within 6-9 months
- Fast and easy start: Implementation can be done without involvement from your IT
- High security standards: Set up and hosting in line with German data protection requirements and GDPR
The Adtelligence AI Framework (AAIF) is a turnkey solution and enables an immediate start of automatic optimization – without any warm-up phase. This means Adtelligence Personalization is translating faster into higher sales of goods and services.
Campaigns can be configurated in a couple of steps and make the start of Adtelligence Personalization easy. The usage of the system is intuitive, every step is visible, changes can be released in seconds. Using Adtelligence Personalization does not require any technical skills or background – what you see is what you get.
HOW DOES CONVERSION INCREASE WORK?
What data does the system work with?
INCLUDE THE ENTIRE CONTEXT OF THE USER AND INTEGRATE ALL OF YOUR DATA SOURCES
WEB VISITOR DATA
GOOGLE SEARCH TERMS
COOKIE DATA
INDIVIDUAL DATA
TIME
DEVICE
ONLINE DATA
LOCATION
WEATHER
E-MAIL DATA
SHOPPING HISTORY
AD DATA
MEDIA PLANS, TV
FACEBOOK DATA
DMP
ONLINE ADVERTISING
CUSTOMER DATA
SALES INTELLIGENCE
GIRO ACCOUNT AND CREDIT CARD INFORMATION
CRM DATA
BUSINESS INTELLIGENCE DATA
ERP AND FINANCE DATA
WHAT CAN THE ADTELLIGENCE SOFTWARE DO?
THE CORE FUNCTIONALITIES
SMART DATA
Easy data integration of & management
SMART EDITOR
Easy creation of variants
SMART INTEGRATION
JavaScript, API or PlugIn
SMART AI
Simply configure AI
SMART TREND
AI detects trends & optimizes automatically
SMART REPORT
AI, Marketing & Performance Reports
SMART DATA
INTEGRATED DATA MANAGEMENT AND SEGMENTATION
- Works with internal and external data sources such as CRM, DMP, BI, Analytics, etc
- Process and optimizes marketing campaign data
- Usage of available contextual data such as time of day, day of the week, end device, first-time visitors/returners
- Automatic visitor and customer segmentation
SMART EDITOR
BROWSER TOOL BAR ENABLES VARIANT CREATION IN SECONDS
- Super fast loading times
- Content can be hosted in Adtelligence system, in your store or in your CMS
- Personalized pages with just a few clicks, Customize any web page directly in the browser
- No technical knowledge needed, create and modify personalized web pages in a few steps
- Predefined page areas enable changes without programming knowledge
WHAT A TYPICAL CUSTOMER ROADMAP LOOKS LIKE
UNDERSTANDING – CUSTOMER INSIGHTS
- Start with tracking to generate initial insights
- Analyze the entire sales funnel
- Use predictive analytics to understand your website data, clickstreams and customer journeys setup
PLAN YOUR STRATEGY
- Kick-off workshop with all stakeholders
- Joint definition of all potential use cases, Big Data strategy roadmap and calculation of ROI for use case
- Start risk-free with Adtelligence’s best practice cases
START PERSONALIZATION & SCALE
- Generate personalization experiences from concept to design to programming
- Productive launch after just a few days, not months
- Gradual rollout across the entire sales funnel
optimization
LEARN AND EARN
- Increasing the amount of data and expanding data sources
- Machine learning algorithms automatically optimize conversion rates step by step
SMART INTEGRATION
Flexible, fast & easy integration
- Integration via JavaScript snippet: Simply copy/paste into your website
- Server-side integration: Integrate via REST API directly into your backend
- Integration in your CMS: Adtelligence Personalization can work with the content in your system
- Integration via plugin into your store: Select Adtelligence plugin in your store
- Landing Page Hosting: Integrate Adtelligence into your website landscape via a subdomain
- Individual integration solutions: Do you have special requirements such as a proxy? We can make it work.
Integrated in several systems during the last 10 years
SMART AI
ARTIFICIAL INTELLIGENCE ON AUTOPILOT
- Adtelligence offers AI and Machine Learning as turnkey solution
- Artificial Intelligence optimizes bottom line – automatically
- In 7 clicks to a neural network without any programming knowledge
- No need for expert knowledge in the field of AI and Data Science, just start the configuration
- We don’t just talk about Artificial Intelligence, we have been successfully using AI operationally for our customers for years
PERSONALIZATION IS NOT A/B-TESTING, BUT GOES FAR BEYOND IT
Your A/B test shows a 2% increase! Great? Not really! Version B might be better, but the average uplift remains small. Why? Because version B is still only an average and not tailored to multi different user groups.
If the test would include time of day, day of week, and product category in your consideration, you would recognize variant B is better only at certain times of the week or day, or only better in certain product categories. Multivariate versions tailored by AI would enable a more granular delivery for specific user groups and is build for achieving higher performance in shorter time.
The Adtelligence system optimizes the best version in context with other data sources, e.g. time, day, category or Adwords keywords. This more comprehensive approach is more effective and can reach up to 10% – and not 2%.
SMART TREND
IDENTIFY TRENDS WITHOUT WAITING FOR STATISTICAL SIGNIFICANCE OF AN A/B TEST
Our software based on the Contextual Bayesian Bandit and uses multiple the visitor’s data parameters for optimization. This allows more precise personalization and segmentation. In addition, our machine learning algorithm detects seasonal effects and trend. It can be configured to “forget” what it has learned for in order to be able to react better to current developments.
SMART REPORT
SEE LIVE WHEN SALES INCREASE – REAL-TIME PERFORMANCE REPORTING
REAL-TIME PERFORMANCE MEASUREMENT
- Get an overview of the current performance of your most important projects as soon as you log in
- Learn more about your visitor groups and their behavior
- Evaluate results per project and variation
INTEGRATED HIGH-END ANALYTICS
- Targeted reports from overview level in dashboards to performance reports per variation to Excel report per single data parameter
- Analysis of your marketing campaigns down to campaign, channel or keyword level
- Optimization report to show the optimization effect of the algorithms used
THE MOST IMPORTANT REPORTS AT A GLANCE
Marketing performance reports at your fingertips – See your users through personalization glasses
INSTANTLY UNDERSTAND WHO IS VISITING YOUR WEBSITE AND TAILOR THE PERSONALIZED EXPERIENCE FOR YOUR CUSTOMERS BASED ON THAT.
REAL-TIME PERFORMANCE MEASUREMENT
- Get an overview of the current performance of your projects at the push of a button
- Individually configurable and always focused on your most important KPIs
EXCEL REPORT
- Predefined reporting – directly exportable
- Communicate successes easily and quickly
- Analyze results in detail for each context
OPTIMIZATION REPORT
- No more black box – see the effect Adtelligence has on your website
- See directly the share that algorithmic optimization had on your website performance in detail
MARKETING REPORT
- See which personalization variants show the best performance in which marketing channels, over which campaigns or on which devices
- Self-configurable entirely according to your wishes
BENEFIT FROM OUR EXPERIENCE IN AI PERSONALIZATION PROJECTS
Start risk-free with a Proof-of-Value project and we will show you the potential of your data.