WHAT IS THE ACTUAL BENEFIT OF KI?
Make customer journeys visible: With the newly developed ADTELLIGENCE Pathfinder we visualize click and purchase behavior of website users. Customer journeys can be recorded live and potential identified. With just a few clicks, customer profiles are clearly segmented – from comprehensive overviews to individual user journeys.
GDPR check: A prerequisite for processing user data is consent under data protection law. Our new software helps by automatically checking data and evaluating the opt-ins in real time – at a glance.