LEVERAGE UNTAPPED REVENUE POTENTIAL
WITH ADTELLIGENCE’S CUSTOMER DATA PLATFORM AND MARKETING AUTOMATION SOLUTION

An intelligent data layer – Easily bring together your data from disparate sources to create automated usable audiences, targeting and marketing automation.

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INTELLIGENT CUSTOMER DATA LAYER

HIGHLIGHTS

  • Direct statement about data quality and concrete recommendations for action
  • All your data sources are used, not just part of your data silos
  • Optimized data model for processing transaction data (credit cards/current account)
  • Hardly any effort for your IT = Adtelligence takes over the complete implementation if required
  • Investment security = you will achieve a positive ROI within 6-9 months.

Make your IT landscape even smarter. Adtelligence’s Intelligent Customer Data Layer can be easily integrated into any IT infrastructure. All data sources are used to automatically identify when your customers should receive which offer and automatically adjusts sales activity to leverage untapped revenue potential.

Make your IT landscape even smarter. Adtelligence’s Intelligent Customer Data Layer can be easily integrated into any IT infrastructure. All data sources are used to automatically identify when your customers should receive which offer and automatically adjusts sales activity to leverage untapped revenue potential.

All output channels can be connected easily and without much effort. You already have a marketing automation software? No problem, Adtelligence software can also be optimally combined with this and simply sends the intelligent signals based on all data sources.

HOW DOES CONVERSION INCREASE WORK?

WHAT DATA DOES THE SYSTEM WORK WITH?

SIMPLY COMBINE WITH ALL YOUR DATA SOURCES & CHANNELS

What can Adtelligence software do?

THE CORE FUNCTIONALITIES

GDPR &
CONSENT MANAGEMENT

Automatic Opt-In Check

DATA QUALITY

Instant data quality assessment

KNOW YOUR CUSTOMER

Understand your customers at the push of a button

SMART SEGMENT

Manual & automatic segmentation at the push of a button

SMART AUTOMATION

Simple data management

SMART AI

Simply configure AI & learn automatically

SMART REPORT

Ready-to-use success reports at the push of a button

SMART INTEGRATION

Easy CSV export or via API

PAYMENT EXTENSION PACKAGE

Additionally use credit card & checking account transactions to understand customers even better

GDPR/DSGVO & CONSENT MANAGEMENT

Two words that have a lot in common. Collecting opt-ins for the various marketing channels has become one of the main tasks for several years and the basic requirement for existing customer marketing.

  • Direct statement about their data protection (DSGVO) compliance.
  • Find out in real time which customer has given which opt-in on which channel
  • Directly ready to go for the next marketing campaign – without surprises!
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DATA QUALITY

DATA QUALITY AT A GLANCE

A clean database is the cornerstone of your success.
Which customers may you address via which channel?

  • Merge multiple data sources
  • Check the data quality of your data sources
  • Weaknesses or errors in your data become directly visible
  • Get concrete recommendations for action to improve the data quality
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KNOW YOUR CUSTOMER

UNDERSTAND WHO YOUR CUSTOMERS ARE

Get a detailed big picture and insight about your customers’ needs to unlock additional revenue potential.

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SMART SEGMENT

INDIVIDUALIZE SALES PER CUSTOMER GROUP

Analyze & segment your customers with a quick and easy self-service user interface at the touch of a button.

  • Create target groups quickly and easily
  • No IT resources required
  • Customize sales for each customer group to increase revenue
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CAMPAIGN AUTOMATION

Schedule and send campaigns automatically across all your channels.

  • Easily configure campaigns with drag-and-drop ease
  • No repetitive effort – once set up, campaigns run fully automatically
  • Define completely individual goals that are automatically included in all reports
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AI-BASED MARKETING AUTOMATION

Automatic optimization of content via AI

Communicate on the right topic, with the right approach at the right time.

Trigger the right action at the right time through intelligent algorithms without much manual effort.

Even within a target group of a specific campaign, different customers have different needs. With Adtelligence, you can configure an optimization in four clicks that ensures the right targeting is directed to the right customer for a campaign.

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INTEGRATED SUCCESS REPORTING

Get the report with the key figures that are important for you at the push of a button. By constantly updating the data, it is possible to measure the direct success of your campaigns.

  • Evaluate not only the click and open rates as a campaign goal, but also the actual goal, e.g. a transaction or a product purchase.
  • Targets freely configurable by you
  • Overview report for all campaigns as well as detailed report for each individual campaign
  • Reports perfectly predefined for your business cases
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DEFINE WITH US THE MOST IMPORTANT KPI’S
IN INDIVIDUAL DASHBOARDS

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SMART INTEGRATION

Flexible, fast & easy integration into any infrastructure

  • Simply start with CSV export
    Adtelligence has developed a simple and secure concept that allows you to get started quickly and generate your first revenues
  • Data import as well as export via API
    Integration via REST-API directly into your backend system as well as integration of output channels via standard interfaces
  • Hosting on premise
    Use Adtelligence as an intelligent data layer and host it in your data center, integrated into your processes.
  • Hosting in private cloud
    Use Adtelligence’s high-performance, high-security infrastructure and everything will be taken care of, from deployment to monitoring to security checks.
  • Individual integration solutions
    Do you have special requirements due to specific data protection regulations? Feel free to contact us!
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Integrated in several systems during the last 10 years

VISUALIZE & UNDERSTAND CUSTOMER TRANSACTIONS

  • From credit card transactions and their merchant category codes, Adtelligence automatically generates customer segments per product category.
  • The MCC market standard has over 1000 categories, Adtelligence has merged them into 50 understandable & usable categories
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UNDERSTAND WHAT YOUR CUSTOMERS BUY

  • TOP categories and benchmarking
  • Compare all categories and their transaction volume and revenue with each other
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UNDERSTAND YOUR CUSTOMER GROUPS

  • Benchmark each target group against your average customer to see directly what characterizes a target group
  • See which customers use the credit card for what purpose, e.g., just to book travel or withdraw money
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DISCOVER CORRELATIONS IN BUYING BEHAVIOR

  • “Customers who bought here also buy there”
  • Transactions are automatically categorized into meaningful merchant categories
  • “Next Best Actions” are generated based on the spending behavior of customers
  • Based on past data, similar customers are found and communication is automated
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MAKE AREAS OF OPERATION & PARTNER POTENTIAL VISIBLE

See at which merchants and in which categories the most sales take place. Adtelligence additionally categorizes all transactions for you into online & offline transactions and shows you differences in online and offline usage behavior.

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HOW CAN I START?

START RISK-FREE AND RESOURCE-SAVING IN WEEKS INSTEAD OF MONTHS

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ORDER

  • Planning project
  • Coordination project scope
  • Offer and order
  • Optional: Workshop
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SETUP

  • Integration & consolidation of your data sources
  • Definition of main goals
  • Identification of use cases with highest added value
  • Training and briefing by experts
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GO-LIVE

  • Creation of first campaigns in the system
  • Creation of design & text for each campaign
  • Campaigns go live
  • Measures (e.g. e-mails) are sent automatically on a regular basis from this point onwards
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ROLLOUT

  • Automatic success control through individually defined goals, which are defined according to your needs
  • Automatic optimization of target groups per campaign
  • The simple self-service user interface allows you to add as many campaigns as you like

BENEFIT FROM OUR PROVEN BEST PRACTICES

that we have implemented along the customer lifecycle in 250 customer projects with our customers.