Customer Data Platform

Your flexible platform for easy data access

Connect data from multiple sources and create a unified data set from which you can extract offers.

Effortlessly capture, store, categorise and synchronise data from your CRM, ESP, DMP, APIs, POS and more.

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Smart solution straight from the data experts

Ending data silos
Integrated and consolidated data

Ending data silos

Integrated and consolidated data

Due to the different areas of activity of various departments in the company, data is usually stored in different places and different systems. Usually only certain organisational areas have access to all data.

So-called data silos, i.e. isolated data, make it difficult to exchange information and collaborate between departments. Companies that want to become truly data-driven must offer decision-makers a 360° view of the data that is relevant for their analyses.

Data quality
Automatic cleaning and preparation

Data quality

Automatic cleaning and preparation

Cleaning and transforming raw data prior to actual processing and analysis is an important step before processing and often involves reformatting data, correcting information and combining data sets to enrich that data.

Adtelligence’s cloud-based data preparation offers the following benefits:

  • Fast error correction
  • Generation of high quality data
  • Better business decisions
  • Best scalability
  • Faster data utilisation and collaboration
Flexibility
Full data synchronisation at any time

Flexibility

Full data synchronisation at any time

Adtelligence guarantees real-time processing of new data.

All models in the platform are automatically updated when new data is integrated into the system.

Privacy
Compliant and secure at all times.

Privacy

Basically, three issues are crucial in online marketing when it comes to data protection: the role of active consent, the penetrating power of the GDPR and fatigue in dealing with the protection of one’s own data.

We believe that the ultimate customer experience relies heavily on integrity and transparency.

At Adtelligence, our team is committed to complying with European data protection, privacy, security and operational requirements and regulations. Being a trusted partner in data analytics and personalisation for our customers is of paramount importance to us, and we will continue to invest extensive resources in maintaining the highest possible industry standards so that you can use our technology securely, efficiently and compliantly.

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Success Stories

Adtelligence has everything you need to get the most out of your customer data.

Financial Services

65.000 APPOINTMENTS FOR MORTGAGE ADVISORS

Find the right consultant directly through intelligent websites

65.000 additional appointments
+20% more appointments
30% faster appointments

Financial Services

DOUBLE-DIGIT INCREASE IN CREDIT CARD SALES IN FOUR COUNTRIES SINCE 2013

Through AI-based automation of customer approach, efficient partner onboarding processes and highly available server infrastructure

+25% more credit cards applications
+38% more payment protection insurances
99,9% server availability

Financial Services

APPROX. 100 MILLION EUROS IN ADDITIONAL CREDIT CARD TURNOVER

Through personalized email automation to deliver the appropriate content

>€100 Mio. additional sales
øRevenue per user doubled
>10.000 users at risk of termination reactivated

Financial Services

HOW AN ONLINE BROKER ACHIEVES MORE DEALS THROUGH PERSONALIZED PRODUCT PAGES

The right content for every visitor through AI-based optimization

+40% increase in clickout rate
8.000 additional entrances in the application process
400 additional closings

Financial Services

MORE NEW CUSTOMER CONTRACTS FOR PERSONAL LOANS

The right content for every visitor through AI-based personalization

1,6 Mio. optimized customer experiences
+5% upper completion rate for new customer contracts
>3.000 upper completion rate for new customer contracts

Financial Services

LEAD MORE USERS INTO THE APPLICATION PROCESS

Increase product sales through personalized customer approach in the Internet branch

+120% more credit card applications
+260% more current account applications
+200% more appointment requests for construction financing

Financial Services

INCREASED CUSTOMER ACTIVATION AND APP DOWNLOADS THROUGH AUTOMATED AND PERSONALIZED CAMPAIGNS

+120% more account activations 
7.750 more vouchers sold
+16% more positive app reviews

Telekommunikation

20% MORE MOBILE TARIFF AGREEMENTS & 4% MORE CONTRACT RENEWALS

Through intelligent automation of customer approach using AI

+20% more mobile phone tariff terminations
+4% more contract renewals
Better understanding of the user journey

Telekommunikation

32.000 CONTRACT RENEWALS AND 16.000 CROSS-SELLS FOR A LEADING TELECOMMUNICATIONS PROVIDER

The right website for every visitor through AI-based optimization

32.000 additional contract extensions
+8% higher contract- renewal rate
16.000additional partner card cross-sells

Spezial: Banking/ Payment Accelerator

Credit Card Data
Issuing und Acquiring

Credit Card Data

Issuing und Acquiring

The credit card as payment method is an anchor product that permits continuous contact with the customer. The credit card not only generates revenue from transaction fees, but also has a growing strategic importance: personalised cross- and up-sells as well as the maintenance of customer relationships on an AI-optimised data basis are more important than ever.

Adtelligence enables you to connect CRM data of your customers with the corresponding transaction data and to categorise the data automatically. To do this, the system links the Merchant Category Codes (MCC) with meaningful target groups.

Classifying companies by MCCs allows you to identify purchased goods or services. In this way, you use up-to-date, categorised and standardised transaction data from thousands of banks across Europe to gain insight and real added value.

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Bank account data
Identify target groups

Bank account data

Identify target groups

Use data protection-compliant (hashed) current account data of your customers to generate meaningful target group segments from the raw data.

With 5 clicks to the target group. Manual selection in SQL, SPPS etc. is no longer necessary.

Targeted actions are:

  • Understand customer interest
  • Recognise customer segments
  • Categorise transaction behaviour
  • Recognise correlations
  • Make potentials visible

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What data does Adtelligence work with?

Customer Data Platform

HIGHLIGHTS

  • Direct statement about data quality and concrete recommendations for action
  • All your data sources are used, not just part of your data silos
  • Optimised data model for processing transaction data (credit cards/ current account)
  • Hardly any effort for your IT = Adtelligence takes over the complete implementation if required
  • Investment security = you will achieve a positive ROI within 6-9 months.

Make your IT landscape even smarter. Adtelligence's products can be easily integrated into any IT infrastructure. All data sources are used to automatically identify when your customers should receive which offer and automatically adjusts sales activity to leverage untapped revenue potential.

Make your IT landscape even smarter. Adtelligence’s products can be easily integrated into any IT infrastructure. All data sources are used to automatically identify when your customers should receive which offer and automatically adjusts sales activity to leverage untapped revenue potential.

All output channels can be connected easily and without much effort. Do you already have a marketing automation software? No problem, Adtelligence can also be optimally combined with this and will simply send its results & signals based on all data sources.

Experience it in action

SMART INTEGRATION

Flexible, fast & easy integration into any infrastructure

  • Simply start with CSV export Adtelligence has developed a simple and secure concept that allows you to get started quickly and generate your first revenues
  • Data import as well as export via API Integration via REST-API directly into your backend system as well as integration of output channels via standard interfaces
  • Hosting on premise Use Adtelligence as an intelligent data layer and host it in your data center, integrated into your processes.
  • Hosting in private cloud Use Adtelligence’s high-performance, high-security infrastructure and everything will be taken care of, from deployment to monitoring to security checks.
  • Individual integration solutions Do you have special requirements due to specific data protection regulations? Feel free to contact us!

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