Adtelligence Product Roadmap

Help us improving the Adtelligence software even better by sharing your ideas and wishes with us.

FOCUS ON THE CUSTOMER

We continuously develop our software and adapt it to you, your needs and your customers.
The following 5 focal points are the main features to develop:

Faster time to value and faster integration

Shorten the time from the first idea until the ROI with even more standardization and automation in every step of your process

AI & Big Data Application

Due to simple application and a high degree of prefabrication you can use machine learning and AI to create more personalized experiences for your customers, even without having any programming skills.

Safety & data protection

The software puts customer privacy first and complies with regulatory and security requirements of large enterprises at all times.

Usability increase

Intuitive, efficient handling and more options of configuration simplify your work and make it scalable.

Reporting

Explainable AI – no more black box – Get the exact metrics and reports to best understand your customers at the touch of a button, without any data science knowledge or expertise.

The latest product updates

We implement these innovations for you

Q3 2021

Usability increase

VISUALIZE YOUR SALES CHANNEL AND GET INSIGHTS IN THE DASHBOARD

All relevant data is concentrated in the dashboard and clearly displayed in the same place – for all campaign variants and set parameters and along all sales steps. Users can thus see the uplift across the entire sales funnel at the touch of a button, including all central KPIs.

Q4 2021

Safety & data protection

SAFETY FIRST: UPGRADE OF SEVERAL SOFTWARE COMPONENTS, ESPECIALLY THE TRACKING SERVICE

In order to keep the technology up to date and to improve security even further, the open source tracking software used was upgraded with a new major release.

Reporting

AI Performance Report

Performance reporting provides an overview of the amount on which of the campaign performance was generated by the use of artificial intelligence (compared to other factors such as new designs e.g.). This enables even more targeted control and evaluation of campaigns. Simulations also enable users to predict the potential impact of new AI measures.

Reporting

EVALUATE YOUR NUMBERS CORRECTLY AND ALWAYS BE ABLE TO SEE WHICH CHANGES HAVE BEEN MADE REGARDING PERSONALIZATION

The eventlog allows all changes in the setup to be conveniently tracked and evaluated. Users can see all relevant places in the system where and when texts were exchanged, campaigns changed, or variants edited. All changes are system-generated and linked to the performance reporting and the numerical overviews, where they are displayed so that users can correctly evaluate the events and their effects on performance at any time.

Reporting

Update of the popular excel report

The popular Excel report for direct communication of results is now even more concise and precise. The reports are compatible with Libre and other Excel applications and can be conveniently displayed and reported for individual parameters, variants or end devices. Users can generate, export and email presentation-ready reports with just a few clicks.

Q3 2021

Usability increase

Optimized segment management (deletion function)

In the new version, users have the option to delete previously created segments again and thus haven an even better target group overview of their campaigns.

Usability increase

REUSABLE CAMPAIGNS

Due to the new version users can easily reuse existing campaigns and no longer need to create them from scratch. With one click, existing campaigns can be dragged into the campaign set, used there, and modified as desired.

Usability increase

Improved velocity

The loading times in the system were significantly accelerated by several improvements. Pre-caching eliminates long waiting times even with a large number of customers.

Q4 2021

Usability increase

COMMENTS FUNCTION IN REPORTS

With the new comment function, users can note comments and irregularities at the relevant points in the report. In this way, cause and effect of campaign performances are linked in an explanatory manner and made comprehensible for all users of the system.

Usability increase

IMPROVED CAMPAIGN OVERVIEW

Now users are able to see the campaigns in all views categorized by “active” and “inactive” campaigns for the respective selected time period

Usability increase

CAMPAIGN PRIORITIZATION

To better control the communication and playout of content from different campaigns, users can now prioritize their campaigns. This prevents, for example, that important communication of a campaign is not sent because another campaign is preferred.

Usability increase

ONE TIME CAMPAIGNS

In addition to creating long-term, automated ongoing campaigns, users can now also select specific target groups and send them a one-off campaign on an ad-hoc basis.

Q1 2022

TBA