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For payment & banking
Integrate the Adtelligence system easily between your existing data sources and your marketing automation. We refine your data and leverage it to optimize your customer targeting with Big Data Analytics!
For many banks, payment cards also represent their customers’ daily interaction with the institution and are therefore an anchor product and important customer loyalty tool.
Due to new competitors, regulatory conditions, and changing customer expectations, current revenue components are under pressure. The main sources of revenue – the annual fee and foreign fees – are on a downward trend.
Source: Roland Berger Payments Model
Face-to-face on-site banking in branches is increasingly being replaced by online banking only. This requires banks to offer their customers the same online experience that they have come to expect from face-to-face consultations. If they fail to do so, they risk inactivity or even termination.
which mostly use CRM data as a basis to understand and serve customers, miss the increasingly demanding needs of customers.
is effective, but not enough. Automated actions based on partial data can help, but often lead to mistakes as customers’ behavior is misinterpreted.
By leveraging generated transaction data from the card business and supplementing it with additional, external data, banks can gain better understanding of their customers at every point in the customer lifecycle, identify specific occasions for customer engagement, and make personalized customer offers.
Benefit from our best practices with credit card providers and use all your data to leverage revenue potential and make faster and smarter decisions. Benefit from our solutions along the entire customer lifecycle:
Customer value management by calculating the value of your customers throughout entire their lifecycle
Generate relevant target groups at the touch of a button by connecting CRM data and credit card data
Understand your customers and their behavior through a wholistic view of their data
We support you in all phases of new customer acquisition. With personalized product pages and conversion-optimized landing pages and application sections.
In the card business, nothing is as important as active customers. We help you onboard your new customers in the best possible way, reactivate inactive customers and further optimize active customers in order to increase the profitability of your business.
EMOB welcome activation through standardized multi-stage activation measures after signing up a new customer
Acquiring a new customer is approximately 5 times more expensive than selling an additional product or an upgrade to an existing customer. By using Machine Learning, Adtelligence optimally supports you in making the right offer to your existing customers at the right time.
Customer uses the card a lot in the “Food & Drink” area and receives information about partner offers as well as about the advantages of a premium card when using the standard card.
Often, providers don’t react until it’s too late and customers have already churned. Adtelligence helps you know if a customer is going to cancel before they do and automates countermeasures with you.
"With Adtelligence, we are able to launch campaigns immediately and automate the conversion of new and existing customers. We eliminate all manual work so our team can focus on creating business cases. The software runs the campaigns and automatically learns what is working and what is not."
A clean database is the cornerstone of success.
The prerequisite for processing user data is consent under data protection law. Adtelligence’s software helps with this by automatically checking data and evaluating opt-ins in real time.
Analyze & segment your customers with a quick & easy self-service user interface at the touch of a button.
Schedule and send campaigns automatically across all your channels.
Automatic optimization of content via AI
Trigger the right action at the right time, without much manual effort, through intelligent algorithms.
Even within a target group of a specific campaign, different customers have different needs. With Adtelligence, you can configure optimization in 4 clicks to ensure the right targeting is directed to the right customer for a campaign.
Get the report with the key figures that are important for you at the push of a button. By constantly updating the data, it is possible to measure the direct success of your campaigns.
Individual requirements in the customer lifecycle of bank customers must be mapped individually. The Adtelligence platform offers various possibilities to illuminate the relevant KPIs of the payment sector and to execute targeted measures.
Adtelligence additionally categorizes all transactions into online & offline transactions and shows you differences in online and offline usage behavior.
Traditional multichannel marketing is automated with Adtelligence: Adtelligence automatically & continuously creates and uses insights to turn them into automated campaigns
DEMANDING AND COMPLEX – BUT ALSO A GAME CHANGER
From Mastercard, Visa or PayPal data to current account data or other payment stream data, all data formats can be processed by Adtelligence.
In the Adtelligence platform, different algorithms are being utilized in different places.
The data splitter pseudonymizes your customer data. The personal identifying data (name, contact data) is separated from the other data. The data splitter is provided by us specially adapted for your environment.
Make your customers’ journeys visible and find out what they really want.
Automatically detects at what time your customers should receive which offer and automatically adjusts sales activity.
Every visitor receives the version of your online presence that best suits him or her on all channels.
which we have implemented along the customer lifecycle in 250 customer projects with our customers.
