For Payment & Banking
Integrate the Adtelligence system easily between your existing data sources and your marketing automation. We refine your data and utilize it for you to ideally optimize your customer approach with Big Data Analytics!
For many banks, payment cards are also their customers’ daily interaction with the institution and thus an anchor product and important customer loyalty instrument.
Due to new competitors, regulatory frameworks and changing customer expectations, current revenue components are under pressure. The main sources of revenue – the annual fee and foreign fees – are experiencing a downward trend.
Source: Roland Berger Payments Model
Personal onsite banking is increasingly being replaced by pure online banking. For banks, this means that they have to offer their customers the same online experience that they are used to from face-to-face consultations. If they fail to do so, they face the threat of inactivity or even termination.
which mostly use CRM data as a basis to understand and serve customers, lack to meet the increasingly sophisticated needs of customers.
is effective, but not sufficent. Automatic actions based on partial data can help, but often lead to errors because customer behavior is misinterpreted.
By using transaction data generated from the card business and supplementing it with additional, external data, banks can better understand their customers at every point in the customer lifecycle, identify specific reasons for addressing customers, and make customer-specific offers.
Benefit from our best practices with credit card providers and use all your data to leverage revenue potential and make faster and smarter decisions. Benefit from our solutions across the entire customer lifecycle:
We support you in all phases of customer acquisition. With personalized product pages as well as conversion-optimized landing pages and application sections.
through multi-channel optimization
CHALLENGE
APPROACH
In the card business, nothing is more important than active customers. We help you to boost your new customers as best as possible, reactivate inactive customers and further optimize active customers so that your business becomes even more profitable.
EMOB welcome activation through standardized multi-stage activation measures after a new customer has signed up.
CHALLENGE
APPROACH
Acquiring a new customer is 5 times more expensive than selling another product or upgrade to an existing customer. By using Machine Learning, Adtelligence ideally supports you in making the right offer to your existing customers at the right time.
CHALLENGE
APPROACH
Example
Customer uses the card a lot in the “Food & Drink” area and receives information about partner offers and also about the advantages of a premium card if he has the standard card.
Many providers often times do not react until it’s too late and the customers have already cancelled. Adtelligence makes sure they know if a customer is going to cancel before they do and automates countermeasures with you.
CHALLENGE
APPROACH
"With Adtelligence we can run campaigns out-of-the-box immediately and automate the conversion of new and existing customers. We save all the manual work and our team can now concentrate on creating business cases. The software runs the campaigns and automatically learns what works and what doesn't."
A clean database is the cornerstone of success.
The prerequisite for processing user data is consent under data protection law. Adtelligence’s software helps with this by automatically checking data and evaluating opt-ins in real time.
Analyze & segment your customers with a quick & easy self-service user interface at the touch of a button.
Schedule and send campaigns automatically across all your channels.
Automatic optimization of content via AI
Trigger the right action at the right time, without much manual effort, through intelligent algorithms.
Even within a target group of a specific campaign, different customers have different needs. With Adtelligence, you can configure optimization in 4 clicks to ensure the right targeting is directed to the right customer for a campaign.
Get the report with the key figures that are important for you at the push of a button. By constantly updating the data, it is possible to measure the direct success of your campaigns.
Individual requirements in the customer lifecycle of bank customers must be mapped individually. The Adtelligence platform offers various options for illuminating the relevant KPIs of the payment sector and for controlling targeted measures.
Adtelligence additionally categorizes all transactions into online & offline transactions and shows you differences in online and offline usage behavior.
Make your customers’ journies visible and figure out what they really need.
Automatically identify the right offer for each customer and accordingly align the sales activities
Present to each customer the version of your online appearance that best fits them.
Traditional multichannel marketing is automated with Adtelligence: Adtelligence automatically & continuously creates and uses insights to turn them into automated campaigns
DEMANDING AND COMPLEX – BUT ALSO A GAME CHANGER
From Mastercard, Visa or PayPal data to current account data or other payment stream data, all data formats can be processed by Adtelligence.
In the Adtelligence platform, different algorithms are being utilized in different places.
The data splitter pseudonymizes your customer data. The personal-identifying data (name, contact details) are separated from the other data. We provide the data splitter specially adapted for your environment.
which we have implemented along the customer lifecycle in 250 customer projects with our customers
