Advanzia Bank is an online direct bank based in Luxembourg and operates in the markets of Germany, Luxembourg, France, Austria and Spain. Adtelligence helps Advanzia to generate leads for the toll-free Mastercard GOLD through various channels using dynamic landing pages.
- The distribution of the Mastercard Gold credit card takes place exclusively online. So far, a static landing page has been used for this purpose.
30 specific device-optimized landing pages have been created for Google AdWords, Google Display Network, and Affiliate marketing channels. By using Artificial Intelligence, Adtelligence uses these dynamic landing pages to target specific audiences. This increases the relevance of the content for each individual visitor, leads to a higher engagement with the brand and the product and thus significantly increases the completion rate.
- +30% higher confirmation rates for credit cards
- 29.000 additional Credit Card Clients per year
- personalized contents for individual visitors
- Seemless scaling of results to further countries to maximize the ROI
“We’ve been successfully working with Adtelligence on conversion optimization in the German market for several years by making landing pages more dynamic. We now want to successfully extend this technology to other markets in order to increase lead generation there as well.”
Sinisa Preradovic, Head of B2C Sales Advanzia
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