Hanseatic Bank is a nationwide private bank headquartered in Hamburg. The company’s business covers the areas of credit cards and personal loans, deposits and insurance business and claims management. The distribution of the products is mainly online.
- For all visitors a static website has been displayed so far. Targeted addressing of existing customers according to their needs did not take place.
- Adtelligence optimizes both new customer acquisition and existing customer activation. Visitors to the site will be greeted with different theme landing pages, according to their needs, for maximum conversion rates.
- Existing customers are targeted, addressed according to their user behavior with relevant information.
- Optimization of new and existing customer areas through the use of artificial intelligence
- 10% increase in credit card sales for new customers
- 21% activation of inactive credit card customers
With Adtelligence, we can immediately run campaigns out-of-the-box and automate the conversion of new customers. We save all manual labor and our team can now focus on creating business cases. The software executes the campaigns and automatically learns what works and what does not.”
Anna Raedler, CMO Hanseatic Bank
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