With around 400 Sparkassen, the Sparkassen-Finanzgruppe achieves high market shares in many areas of the financial services industry. With a strong focus on online sales of various financial products, the Sparkasse actively participates, supported by Adtelligence, in the digital transformation of the banking world.
- Prior to the project launch, there was only one static website for the products Credit Card, Current Account, Personal Loan, Car Loan and Home Financing. An individual approach of the visitors did not take place.
- For all active marketing channels, up to 7 Landing Page variants were developed in collaboration with the Sparkassen in order to optimally address individual visitor groups.
- By using a machine learning algorithm, the landing pages are optimally distributed to the visitors in the course of each individual user journey.
- +50% higher CTRs for credit card, checking account, personal loan, car loan and mortgage lending
- +1,000 additional construction finance leads in the first year after launch personalized contents for individual visitors
- One click integration of new Sparkassen
“We were one of the first Sparkassen to use PIA in media distribution for acquiring new customers for various products: On average, we have transferred around 150% more interested visitors into the application forms, for example for credit cards.”
Julian Franielczyk, Sparkasse Bochum
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