INCREASED CUSTOMER ACTIVATION AND APP DOWNLOADS THROUGH AUTOMATED AND PERSONALIZED CAMPAIGNS

With the help of the Adtelligence solution, employees can now independently view and evaluate data from their existing customers. Based on the use of data and the insights generated from it, new campaigns can be planned and measures such as welcome/activation routes for new customers can be derived.

The current account transaction data is used to offer existing customers selected vouchers based on their payment history. In total, target groups are automatically determined by the system every day for more than 45 individual campaigns, e-mail campaigns are automatically triggered, and the results are optimized by AI.