“Prior to Adtelligence, our team could only handle a limited number of campaigns per month. Most tasks had to be planned and executed manually.
– Customer segmentation was done on request from BI
– Email marketing required manual data upload and manual campaign execution
– The transaction data was not accessible because the CRM can not handle it.
– The entire process has been distributed to different silos (CRM, BI, Email Marketing & Web Analytics)
With Adtelligence, we can immediately run campaigns out-of-the-box and automate the conversion of new customers. We save all manual labor and our team can now focus on creating business cases. The software executes the campaigns and automatically learns what works and what does not.”